One of the best social media sites out there is Periscope. Millions of folks register for it each day, and many more are existing users. Therefore, it is a great tool for a business' marketing strategy. Keep reading to discover how.
If you are especially shy, you should find a way to overcome that before you start trying to market your business. People will not clamor to do business with someone that seems to have a hard time communicating. If this is not something you can change, you should consider hiring someone to do your marketing for you.
Make good use of Periscope Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.
When you want more people to Like your page, offer them something they can't get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.
If you don't have time to maintain a Periscope page for your business, you can still use Periscope for marketing. Periscope provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
Do not repost any pictures on Periscope that sensationalize tragedy. You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but it is the total opposite. You will be looked at as someone that is trying to profit from the bad fortune of someone else.
Avoid posting updates too frequently. If you notice that your subscribers are not interested in your updates, try reducing the frequency of your updates. Save the content you want to share so you can post more valuable updates later. Posting one daily update is your best option if your subscribers check Periscope regularly.
Try useful reference to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products
Make places on your Periscope page for your audience to sign up. This will keep the interest of your audience for a longer period of time. Use contests or freebies to entice them to give you their contact information.
Figure out the best time for your Periscope posts. You will get more attention for your updates if you post them when your subscribers are checking Periscope. You could for instance share updates around noon if your subscribers are likely to check Periscope during their lunch break or share your updates during the evening.
Periscope is one of the best ways to market your company and products. You can play on the same playing field as the big marketers, if you know the right approach. Remember the advice from this article, and start to plan out your Periscope strategy. If you execute it well, you will see a marked improvement in your business.